Cost Per View (CPV)

A video pricing model where the advertiser pays when a viewer watches a set portion of the ad or interacts with it.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Cost per view (CPV) is a video advertising pricing model in which the advertiser pays when a viewer watches a set portion of the ad, as defined by the platform, or interacts with it. On YouTube, for example, skippable ads are commonly billed on CPV, so advertisers do not pay when viewers skip early.