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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentCrawl Depth

SEO & Content

Crawl Depth

The number of clicks needed to reach a page from the homepage; deeper pages tend to be crawled less often.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Crawl depth is the number of clicks needed to reach a page from the homepage. Deeper pages tend to be crawled less often and may be treated as less important by search engines. Keeping key pages within a few clicks of the homepage, through clear navigation and internal linking, helps them get discovered and indexed.