Breadcrumb Navigation

A trail of links showing a page's position in the site hierarchy, helping users and search engines understand structure.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Breadcrumb navigation is a trail of links showing a page's position in the site hierarchy, such as Home, then Category, then Product. It helps users move back up levels and helps search engines understand site structure. With breadcrumb structured data, search engines may display the trail in results instead of the raw URL.