Glossary/Email & Lifecycle/Customer Health Score
Email & Lifecycle
Customer Health Score
A composite score in a CRM or customer success tool that predicts a customer's likelihood to renew, expand, or churn based on usage and engagement.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A customer health score is a composite metric, usually calculated in a CRM or customer success platform, that predicts how likely a customer is to renew, expand, or churn. It combines signals such as product usage, engagement, support tickets, and survey results. Teams use it to prioritize at-risk accounts and identify expansion opportunities early.