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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryData & MartechData Lakehouse

Data & Martech

Data Lakehouse

An architecture combining a data lake's low-cost flexible storage with a data warehouse's management and query performance.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A data lakehouse is a data architecture that combines a data lake's low-cost, flexible storage with a data warehouse's data management features and query performance. It lets organizations run business intelligence, analytics and machine learning on the same data without maintaining separate lake and warehouse copies.