Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityData Processing Agreement (DPA)

Privacy & Identity

Data Processing Agreement (DPA)

A contract between a data controller and processor setting out how personal data may be handled, as required by GDPR Article 28.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A data processing agreement (DPA) is a contract between a data controller and a data processor setting out how personal data may be handled, as required by GDPR Article 28. It covers the subject matter, purpose, security measures, use of subprocessors and obligations at the end of the relationship, and is standard for marketing technology vendors.