Glossary/B2B & Growth/Demo Request
B2B & Growth
Demo Request
A high-intent B2B conversion where a prospect asks to see the product with a sales rep, usually treated as a priority hand-raiser.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A demo request is a B2B conversion in which a prospect asks to see a product with a sales representative. It signals high purchase intent, so marketing teams usually treat it as a priority hand-raiser and route it to sales quickly. Demo request volume and conversion rates are key indicators of pipeline health.