Sales Accepted Lead (SAL)

A lead that the sales team has reviewed and agreed to work, sitting between marketing qualified and sales qualified.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A sales accepted lead (SAL) is a lead that the sales team has reviewed and agreed to work, sitting between a marketing qualified lead and a sales qualified lead. The SAL stage creates accountability in the handoff from marketing to sales, confirming that a lead meets agreed criteria and will receive timely follow-up.