Glossary/AI Search & Emerging/Direct Offers
AI Search & Emerging
Direct Offers
A Google Ads feature announced in 2026 that shows exclusive retailer promotions to shoppers during AI Mode conversations, with Google deciding when to display them.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Direct Offers is a Google Ads feature announced in 2026 that shows exclusive retailer promotions to shoppers during AI Mode conversations. Advertisers supply offers such as discounts, and Google decides when to display them based on the conversation. It gives retailers a way to influence purchase decisions inside Google's AI search experience.