Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingAgentic Checkout

AI Search & Emerging

Agentic Checkout

A purchase completed by an AI agent on a shopper's behalf through a merchant's machine-readable checkout, rather than by the person clicking through a website.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Agentic checkout is a purchase completed by an AI agent on a shopper's behalf through a merchant's machine-readable checkout, rather than by the person clicking through a website. The agent selects products, applies payment and shipping details and submits the order within limits the shopper approves. It requires structured product data and secure, tokenized payments.