Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentDisavow Tool

SEO & Content

Disavow Tool

A Google Search Console feature for submitting a file of links a site wants Google to ignore when assessing it.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The Disavow Tool is a Google Search Console feature for submitting a file of links a site wants Google to ignore when assessing it. It is intended for cases involving many spammy, artificial or low-quality links, especially after a manual action. Google advises using it cautiously, since misuse can discard links that actually help.