Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentGoogle Search Console

SEO & Content

Google Search Console

Google's free tool showing a site's search queries, clicks, indexing status and technical issues.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Google Search Console is Google's free tool that shows how a website performs in Google Search, including the queries, impressions, clicks and average positions it earns. It also reports indexing status, crawl errors, Core Web Vitals and security issues, and lets site owners submit sitemaps and request indexing of individual pages.