Glossary/SEO & Content/Dofollow Link
SEO & Content
Dofollow Link
An informal term for a standard link without nofollow, sponsored, or ugc attributes, which can pass ranking credit.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A dofollow link is an informal term for a standard link without nofollow, sponsored or ugc attributes, which can pass ranking credit. There is no actual dofollow attribute; any link lacking those qualifiers is treated this way by default. Earned dofollow links from relevant, authoritative sites are among the most valuable signals in SEO.