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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentDofollow Link

SEO & Content

Dofollow Link

An informal term for a standard link without nofollow, sponsored, or ugc attributes, which can pass ranking credit.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A dofollow link is an informal term for a standard link without nofollow, sponsored or ugc attributes, which can pass ranking credit. There is no actual dofollow attribute; any link lacking those qualifiers is treated this way by default. Earned dofollow links from relevant, authoritative sites are among the most valuable signals in SEO.