Glossary/Brand & Performance Marketing/Search Engine Optimization (SEO)
Brand & Performance Marketing
Search Engine Optimization (SEO)
Improving content and sites to rank higher in organic search results.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Search engine optimization (SEO) is the practice of improving websites and content so they rank higher in unpaid, organic search results. It covers technical health, relevant and useful content, and authority signals such as links. Because organic visibility does not require paying per click, SEO can deliver durable traffic, though results usually take months to build.