Electronic Program Guide (EPG)

The on-screen grid listing channels and schedules, now central to how viewers discover FAST and streaming linear channels.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An electronic program guide (EPG) is the on-screen grid listing channels and their schedules on a TV, set-top box, or streaming platform. It is central to how viewers discover FAST and streaming linear channels, so a channel's position and visibility in the guide can significantly influence its viewership and advertising revenue.