Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryEmail & LifecycleEmail Blocklist (DNSBL)

Email & Lifecycle

Email Blocklist (DNSBL)

A public list of IP addresses or domains flagged for sending spam, which mailbox providers consult to block or filter incoming email.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An email blocklist (DNSBL) is a public list of IP addresses or domains flagged for sending spam, which mailbox providers consult to block or filter incoming email. Listings often follow spam trap hits or high complaint rates. Being listed can sharply reduce deliverability, so senders monitor major blocklists and follow each operator's delisting process.