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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingGemini in Chrome

AI Search & Emerging

Gemini in Chrome

Google's Gemini assistant built into the Chrome browser, able to summarize pages, answer questions across tabs, and increasingly take agentic actions.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Gemini in Chrome is Google's Gemini AI assistant built into the Chrome browser. It can summarize web pages, answer questions about content across open tabs, and increasingly take agentic actions on a user's behalf. Because it operates where people browse, it affects how users consume and act on brand websites.