Glossary/Strategy & Frameworks/GE-McKinsey Matrix
Strategy & Frameworks
GE-McKinsey Matrix
A nine-box portfolio tool developed by McKinsey for General Electric in the early 1970s, rating business units on industry attractiveness and competitive strength.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The GE-McKinsey Matrix is a nine-box portfolio tool developed by McKinsey for General Electric in the early 1970s. It rates business units on industry attractiveness and competitive strength to guide whether to invest, hold or divest. It is a more nuanced alternative to the simpler four-box BCG growth-share matrix.