Glossary/Retail Media & Commerce/Headless Commerce
Retail Media & Commerce
Headless Commerce
An ecommerce architecture separating the front-end storefront from the back-end commerce engine, connected through APIs for flexibility.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Headless commerce is an ecommerce architecture that separates the front-end storefront from the back-end commerce engine, connecting them through APIs. Teams can build custom experiences across websites, apps, and other touchpoints without changing core commerce functions. It offers flexibility and performance, but requires more development resources.