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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceAccelerated Checkout

Retail Media & Commerce

Accelerated Checkout

Express payment options like Shop Pay, Apple Pay, or PayPal that prefill details so shoppers can buy in one or two taps.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Accelerated checkout refers to express payment options such as Shop Pay, Apple Pay, or PayPal that prefill a shopper's shipping and payment details. Customers can complete purchases in one or two taps instead of entering information manually. It reduces checkout friction, particularly on mobile, and typically lowers cart abandonment.