Households Using Television (HUT)

The percentage of all TV households in a market that have a set turned on during a given time period.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Households using television (HUT) is the percentage of all TV households in a market that have a set turned on during a given time period. It indicates overall viewing levels at that time and serves as the base for calculating audience share, which measures a program's portion of homes actively watching TV.