Live+Same Day (Live+SD)

A TV rating that counts live viewing plus playback recorded and watched the same broadcast day.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Live+Same Day (Live+SD) is a television rating that counts live viewing plus playback of recorded programming watched on the same broadcast day. It contrasts with longer windows such as Live+3 and Live+7, which add delayed viewing, and it is commonly used for fast reporting on how programs performed.