Glossary/Adtech & Programmatic/In-App Bidding
Adtech & Programmatic
In-App Bidding
Real-time auctions where ad networks bid simultaneously for mobile app inventory, replacing the traditional mediation waterfall.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
In-app bidding is a method of selling mobile app ad inventory in which multiple ad networks and demand sources bid simultaneously in a real-time auction for each impression. It replaces the traditional mediation waterfall, where networks were called one at a time, typically increasing competition, yield, and operational efficiency for app developers.