Glossary/Mobile & App Marketing/In-App Message
Mobile & App Marketing
In-App Message
A message, such as a modal, banner, or tooltip, displayed to users while they're actively using an app.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An in-app message is a message, such as a modal, banner, or tooltip, displayed to users while they are actively using an app. Unlike push notifications, it reaches only people already in the app. Teams use in-app messages for onboarding, feature announcements, offers, and surveys, timed to user behavior for greater relevance.