Influencer Disclosure

The legal requirement, enforced by bodies like the FTC and Ad Standards Canada, that creators clearly label paid or gifted content.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Influencer disclosure is the legal requirement, enforced by bodies such as the FTC and Ad Standards Canada, that creators clearly label paid or gifted content. Disclosures like #ad or platform paid-partnership labels must be prominent and unambiguous. Both creators and brands can be held responsible when material connections are hidden from audiences.