Glossary/Retail Media & Commerce/Kroger Precision Marketing (KPM)
Retail Media & Commerce
Kroger Precision Marketing (KPM)
Kroger's retail media network, using loyalty-card purchase data to target and measure ads across Kroger properties and partner channels.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Kroger Precision Marketing (KPM) is Kroger's retail media network. It uses purchase data from Kroger's loyalty program to target and measure advertising across Kroger's own websites and apps as well as partner channels. Brands can connect campaigns to in-store and online sales outcomes among Kroger shoppers.