Retail Media Network (RMN)

A retailer's advertising business, such as Amazon Ads, Walmart Connect, or Roundel.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A retail media network (RMN) is a retailer's advertising business that sells ad placements on its own websites, apps, and stores, and often across external media, using its shopper data. Examples include Amazon Ads, Walmart Connect, and Target's Roundel. RMNs let brands reach shoppers near the point of purchase and tie ads to actual sales.

A shopper pushes a cart down a supermarket aisle lined with small shelf-edge screens while an advertising blimp floats overhead. 1960s ink-and-gouache magazine-ad illustration. — Retail media networks: the store itself becomes the ad channel.