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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryCTV, Video & AudioLate Fringe

CTV, Video & Audio

Late Fringe

The TV daypart after the late local news, roughly 11:30 p.m. to 1 a.m. Eastern, dominated by late-night talk shows.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Late fringe is the television daypart that follows the late local news, roughly 11:30 p.m. to 1 a.m. Eastern. It is dominated by late-night talk shows and entertainment programming. Audiences are smaller than in prime time, but the daypart can reach younger adults and offers lower costs per spot.