Glossary/Retail Media & Commerce/Last-Mile Delivery
Retail Media & Commerce
Last-Mile Delivery
The final leg of shipping from a distribution hub to the customer's door, often the costliest part of fulfillment.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Last-mile delivery is the final leg of shipping, from a distribution hub or store to the customer's door. It is often the costliest and most complex part of fulfillment because of individual drop-offs and failed delivery attempts. Speed and reliability in the last mile strongly influence customer satisfaction.