Listen-Through Rate (LTR)

The percentage of audio ads that played to completion; the audio equivalent of video completion rate.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Listen-through rate (LTR) is the percentage of audio ads that played to completion out of all audio ads started. It is the audio equivalent of video completion rate, indicating how many listeners heard the full message. High LTRs are common in audio because listeners generally cannot skip ads within streams or podcasts.