Glossary/Measurement & Attribution/Measurement Plan
Measurement & Attribution
Measurement Plan
A document defining business objectives, KPIs, the events and dimensions to track, and how data will be collected and reported.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A measurement plan is a document that defines business objectives, the KPIs that track them, the events and dimensions to collect, and how data will be gathered and reported. Written before implementation, it aligns stakeholders on what success looks like and ensures analytics tracking captures the information needed to make decisions.