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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryMeasurement & AttributionDashboard

Measurement & Attribution

Dashboard

A visual display that brings key metrics together in one view so teams can monitor performance at a glance.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A dashboard is a visual display that brings key metrics together in one view so teams can monitor performance at a glance. Marketing dashboards typically combine data from analytics, advertising, and sales systems, using charts and summary figures to track progress against goals and highlight changes that need attention.