Glossary/Measurement & Attribution/Dashboard
Measurement & Attribution
Dashboard
A visual display that brings key metrics together in one view so teams can monitor performance at a glance.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A dashboard is a visual display that brings key metrics together in one view so teams can monitor performance at a glance. Marketing dashboards typically combine data from analytics, advertising, and sales systems, using charts and summary figures to track progress against goals and highlight changes that need attention.