Glossary/Strategy & Frameworks/Minimum Viable Product (MVP)
Strategy & Frameworks
Minimum Viable Product (MVP)
The simplest version of a product that allows maximum validated learning, a term coined by Frank Robinson and popularized by Steve Blank and Eric Ries.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A minimum viable product (MVP) is the simplest version of a product that allows a team to gather the maximum validated learning about customers with the least effort. The term was coined by Frank Robinson and popularized by Steve Blank and Eric Ries. It lets companies test demand and assumptions before investing heavily.