Glossary/AI in Marketing/Model Card
AI in Marketing
Model Card
A standardized document describing an AI model's intended uses, training data, performance, and limitations, used to evaluate vendors and risks.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A model card is a standardized document describing an AI model's intended uses, training data, performance results, and known limitations. It helps buyers, developers, and compliance teams understand where a model works well and where it may fail or show bias. Marketers can use model cards when evaluating AI vendors and assessing risk.