Glossary/AI in Marketing/AI Evals
AI in Marketing
AI Evals
Structured tests that measure how well an AI model or workflow performs on accuracy, brand fit, safety, and cost before and after launch.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
AI evals are structured tests that measure how well an AI model or workflow performs on criteria such as accuracy, brand fit, safety and cost, both before and after launch. They use defined test cases and scoring, sometimes automated, so teams can compare models, catch regressions and decide when an AI system is ready for use.