Multichannel Video Programming Distributor (MVPD)

A cable, satellite or telco provider that packages and delivers TV channels to subscribers, such as Comcast or DirecTV.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A multichannel video programming distributor (MVPD) is a cable, satellite, or telecommunications provider that packages and delivers TV channels to subscribers, such as Comcast or DirecTV. MVPDs also sell local ad time within network programming and hold set-top box data used for addressable advertising and audience measurement.