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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingNLWeb

AI Search & Emerging

NLWeb

A Microsoft-led open protocol from 2025 that adds a natural-language interface to websites, letting people and AI agents query site content conversationally.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

NLWeb is a Microsoft-led open protocol from 2025 that adds a natural-language interface to websites. It lets people and AI agents query a site's content conversationally rather than navigating pages or keyword search. It builds on structured data that sites already publish, helping make content more accessible to agent-driven browsing.