Glossary/SEO & Content/People Also Ask (PAA)
SEO & Content
People Also Ask (PAA)
A Google SERP feature listing related questions that expand to show brief answers drawn from web pages.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
People Also Ask (PAA) is a Google search results feature listing related questions that expand to show brief answers drawn from web pages. Each expanded answer links to its source, and clicking can reveal more questions. Content that answers common questions clearly and concisely can earn PAA placements and help with topic research.