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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentFeatured Snippet

SEO & Content

Featured Snippet

A highlighted answer box at the top of Google results that quotes a page directly to answer the query.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A featured snippet is a highlighted answer box at the top of Google results that quotes a page directly to answer the query. It can appear as a paragraph, list or table, with a link to the source. Pages that answer a question concisely and clearly near the top are more likely to be selected.