Pinterest Performance+

Pinterest's AI and automation ad suite, launched 2024, that automates targeting, bidding, budgets, and creative with about half the setup inputs.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Pinterest Performance+ is Pinterest's suite of AI and automation ad tools, launched in 2024, that automates targeting, bidding, budgets, and creative. It is designed to simplify campaign setup, requiring about half the inputs of a standard campaign. Advertisers trade some manual control for automated optimization toward their chosen objectives.