AI in Marketing

TikTok Smart+

TikTok's AI performance campaign suite, launched October 2024, that automates targeting, bidding, and creative, with full or partial automation options.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

TikTok Smart+ is TikTok's AI-powered performance campaign suite, launched in October 2024, that automates targeting, bidding, and creative optimization. Advertisers can choose full automation or partial automation, keeping control over selected settings. It is designed to reduce manual campaign management while optimizing delivery toward goals such as conversions or app installs.