Glossary/Mobile & App Marketing/Pre-Registration (Pre-Order)
Mobile & App Marketing
Pre-Registration (Pre-Order)
Letting users sign up on Google Play or pre-order on the App Store before launch so the app installs or notifies them on release.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Pre-registration, or pre-order, lets users sign up for an app before launch, through pre-registration on Google Play or pre-order on the App Store. When the app is released, it can install automatically or users are notified. Developers use it to build demand and secure a burst of installs on launch day.