Privacy Sandbox on Android

Google's initiative to build privacy-preserving Android ad APIs, including Topics, Protected Audience, Attribution Reporting and SDK Runtime, to reduce reliance on advertising IDs.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Privacy Sandbox on Android is Google's initiative to build privacy-preserving advertising APIs for Android, reducing reliance on advertising IDs. Its components include Topics, Protected Audience, Attribution Reporting, and SDK Runtime. The goal is to support interest-based ads, remarketing, and measurement while limiting cross-app tracking of individual users.