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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryMobile & App MarketingPurchase Receipt Validation

Mobile & App Marketing

Purchase Receipt Validation

Verifying in-app purchases with Apple or Google servers so fake or refunded transactions are excluded from revenue and ROAS reporting.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Purchase receipt validation is verifying in-app purchases with Apple or Google servers to confirm they are genuine. It ensures that fake, fraudulent, or refunded transactions are excluded from revenue reporting. Accurate validation keeps ROAS and lifetime value calculations reliable and prevents users from unlocking paid content without paying.