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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingQuantization

AI in Marketing

Quantization

Compressing an AI model by storing its weights at lower numerical precision, cutting memory and cost so it can run faster or on devices.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Quantization is a technique for compressing an AI model by storing its weights at lower numerical precision, such as 8-bit or 4-bit numbers instead of 16-bit or 32-bit. This cuts memory use and computing cost, allowing models to run faster or on devices, usually with a modest trade-off in accuracy.