Glossary/AI in Marketing/On-Device AI
AI in Marketing
On-Device AI
AI models that run locally on a phone, laptop, or other device rather than in the cloud, improving privacy and speed, as in Apple Intelligence.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
On-device AI refers to AI models that run locally on a phone, laptop, or other device rather than in the cloud. Processing data on the device can improve privacy, reduce latency, and work without a connection. Apple Intelligence is a prominent example. Smaller, optimized models make this possible on consumer hardware.