Glossary/SEO & Content/Referring Domains
SEO & Content
Referring Domains
The number of unique websites linking to a site or page, generally a stronger signal than total backlink count.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Referring domains are the unique websites linking to a site or page, generally a stronger signal than total backlink count. Many links from one domain count as a single referring domain. SEO tools track this metric because a diverse set of relevant, authoritative linking sites tends to correlate with stronger search rankings.