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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityRight to Erasure (Right to Be Forgotten)

Privacy & Identity

Right to Erasure (Right to Be Forgotten)

An individual's right under GDPR and similar laws to have their personal data deleted when it is no longer needed or consent is withdrawn.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The right to erasure, or right to be forgotten, is an individual's right under GDPR and similar laws to have their personal data deleted in certain circumstances, such as when it is no longer needed or consent is withdrawn. Organizations must delete the data and, in some cases, inform others they shared it with.