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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityCalifornia Delete Act (DROP)

Privacy & Identity

California Delete Act (DROP)

California law creating DROP, a state platform letting residents request deletion from all registered data brokers with one request, which brokers must process from August 2026.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The California Delete Act is a state law that created DROP, a platform letting California residents request deletion of their personal data from all registered data brokers with a single request. Brokers must begin processing these requests from August 2026. The law shifts the burden of deletion from individual requests to a centralized mechanism.