Glossary/Strategy & Frameworks/See-Think-Do-Care
Strategy & Frameworks
See-Think-Do-Care
Avinash Kaushik's framework (2013, with Care added later) organizing content and measurement by audience intent rather than funnel stage.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
See-Think-Do-Care is Avinash Kaushik's framework, introduced in 2013 with Care added later, that organizes content and measurement by audience intent rather than funnel stage. See targets the largest qualified audience, Think those considering, Do those ready to buy, and Care existing customers. Each stage gets its own content and metrics.